Your news for July 25th, 2008
Hyperlink Legend · E-mail story · Comments · iPod friendly version · Print friendly version

« Blogs   « Back to B-Sides
Reality killed the video star
Where can you find music videos on television?
by Blake Hannon
Thursday, January 10, 2008

Many a columnist has discussed the death of music television. How MTV is no longer the groundbreaking musical outlet it once was. Innovative videos that once saturated the channel (anybody remember Peter Gabriel's "Sledgehammer"?) have been replaced by reality shows like the spoiled brat-a-thon "My Super Sweet 16" and "A Shot at Love with Tila Tequila," a dating show where women and men vy for the affection of a petite, bi-sexual, "X-Files" alien with hair who expresses her love for somebody by saying "I'm feeling you."

But believe it or not, music videos are still out there. Bands still make them. Networks still play them. So where can you find them on TV?

If you want to see videos on MTV, you better get up early. They only have music video programs on from 6 to 10 a.m. throughout the week. After that, it's a solid 20 hours of reality television featuring everything from a show about an iconic emcee's family (Rev. Run of "Run's House") to "MTV Cribs," which reminds you how successful you aren't.

Hope came initially when MTV2 was launched back in 1996, promising 24 hours of music television (which was what MTV was supposed to be in the first place). Sad to say, MTV2 has been infected by the reality virus. Now, instead of watching music you can see "Jackass" alum Steve-O get his nipple bitten off by a crocodile in "Wild Boyz." It's also where cancelled, non-music MTV programming has found a home. Shows like "Celebrity Deathmatch," "Punk'd" and "Boiling Points" play in continuation like they never left. Sure, they broadcast "Headbangers Ball," a landmark show in MTV's musical hey day, and "Beavis and Butthead," a Gen X animation classic that at least makes fun of music videos, but it easily gets swallowed up by the reality-heavy schedule. As a music fan, it's not enough to get me to fork out the extra money for the channel.

Alright, so MTV is music television in title only. What about VH1?

What started out as the adult alternative to MTV has now become the National Enquirer network with it's shows on Paris Hilton's wildest moments and meaningless countdown shows, like counting down the 40 greatest reality TV moments, many of which are from shows that have aired on VH1. There are some redeeming qualities to VH1, like their "RocDocs" on everything from the history of drugs, The Who, Led Zeppelin and John Lennon. And of course, there is "Behind the Music," which helped people actually care about the stories of Ratt and Milli Vanilli. They also broadcast hours and hours of videos back-to-back. Of course, it's between 3 a.m. and 10 a.m. To me, that's not quite enough to qualify the name Video Hits 1.

BET isn't much better. With shows like "106 and Park" and "Rap City" regularly featuring hip hop and R&B videos at dinner time, dating shows like "Hell Date" dominate the channel. They also have "In Living Colour," which has yet to go out of style, but the musical breaks where the Fly Girls get down after a "Homey the Clown" sketch are not going to cut it.

Now, I understand that they are only catering to their audience and giving them what they want. But there is a network on regular cable television that regularly features music videos and performances practically 24 hours a day, seven days a week.

You just may have to get your cowboy hat to get in the mood for it.

G.A.C. (Great American Country) has music videos running all the time. They even have performances from the Grand Ole Opry in Nashville running on almost a daily basis in the evenings. Even CMT, owned by Viacom, which also owns MTV, VH1 and BET, airs significantly more music videos than its sister music channels.

For myself, a fan of music videos, it appears that when I am not watching them on YouTube of MySpace, I will be saddling up to get down with Carrie Underwood and Brad Paisley, which are words that I never thought I would type. Giddy Up!


Post a comment

Comments are the sole responsibility of the person posting them.

Rules: We don't allow comments that degrade others on the basis of gender, race, class, ethnicity, national origin, religion, sexual orientation or disability. Epithets, abusive language and obscene comments will not be tolerated... nor will defamation.

Robust, even heated debate we like. Straying off-topic or flaming, we don't. Please read our user agreement.

Requires free stjoenews.net registration
.

Username:
Password: (Forgotten your password?)

Comment:


Business
Location


Iframe Content
  • More Headlines
  • Recently Discussed