DETROIT — Chrysler LLC’s December U.S. sales plunged by more than half and it sold 30 percent fewer vehicles in 2008 as consumers remained uncertain about the economy and their jobs, dwarfing the steep declines at the other major automakers.
Chrysler said Monday its December sales dropped 53 percent because of the recession and fewer fleet sales, while Toyota Motor Corp. reported a 37 percent slide and Honda Motor Co. said its sales tumbled 35 percent.
Ford Motor Co.’s U.S. sales fell 32 percent in December. General Motors Corp. and Nissan Motor Co. both posted 31 percent declines.
Ford’s sales for 2008 fell 21 percent from a year earlier, keeping the Dearborn automaker in third place in the U.S. auto sales race, falling behind Toyota for the second straight year.
Toyota’s 2008 sales fell 16 percent to 2.22 million, compared with Ford’s 1.98 million. Detroit-based GM’s 2008 sales totaled 2.95 million, down 23 percent from the year before. Honda’s 2008 sales fell 8 percent.
Other automakers report their sales later Monday.
The auto Web site Edmunds.com predicted sales for the full year will total just more than 13 million, down 18 percent from 2007 and the lowest level since 1992.
Subaru of America Inc. said its U.S. sales crept higher in 2008, making the Japanese company likely to be the only major automaker with a yearly sales increase. Subaru’s U.S. sales rose by 0.3 percent to 187,699 vehicles from 187,208 in 2007, as consumers snapped up its top-selling Forester and Impreza models.
Chrysler’s December sales totaled 89,813 vehicles, compared with 191,423 in the year-ago month. Despite the plunge, the recent month’s sales represented a 5 percent increase over November levels. the Auburn Hills, Mich., carmaker said the December drop included a 63 percent decrease in fleet sales.
Ford said it sold 138,458 light vehicles in December, down from 204,787 in the same month in 2007. The automaker doesn’t see much hope for improvement in early 2009, but predicted a small uptick later in the year.
“We expect the first few months of 2009 to feel much like the last three months of 2008,” Emily Kolinski Morris, Ford’s senior economist, said during a conference call with reporters and industry analysts.
Suburu makes safe, efficient and "logical" vehicles.
Logical in that they produce no monstrous vehicles. Maybe that's not their market, but it's worth noting. There is apparently a change in consumer demand.
When will the Big 3's product line reflect that? Or should I say, Big 2?